Alan Kendall

Alan’s expertise stems from his extensive industry knowledge and hands-on experience working across all verticals of online gambling since 2006. Based in Liverpool, UK, which is one of the country’s largest gambling regions, Alan combines his down-to-earth approach with a deep understanding of the regulated market and UKGC standards. With hundreds of top 10 performing pages in SERPs for highly competitive terms, he consistently produces content that delivers the right message, ranks effectively, and reflects a well-rounded understanding of the iGaming space.

Areas of Specialisation

• Guidance: Guide top gambling website audiences with in-depth comparisons, insider reviews, and market insights.
• Performance: Play a key role in implementing SEO strategies and market analysis to enhance online visibility for iGaming brands.
• Multi-Skilled: Contribute to several high-profile platforms as a writer, editor, researcher, and fact-checker.
• Growth: Develop expertise in social media and marketing within the UK gambling industry to support iGaming expansion.
• Trendspotter: Blend skills to anticipate industry trends, ensuring readers stay one step ahead.

How does Alan stay up-to-date?

Residing in Liverpool, UK, Alan is used to actively following the latest news in UK online gambling, studies market developments, and keeps a close eye on the ever-changing regulatory landscape. He maintains a pulse on key areas across multiple platforms, including TikTok, Instagram, and LinkedIn, where he has over 3,000 followers, to ensure that his content reflects the realities of the industry.

Alan’s Favourite Advice

Always use trusted information to gamble responsibly. In today’s world where AI is having a huge impact, it’s not just the advice itself that matters – it’s crucial to consider who is behind the information. Ensure they are a qualified, reputable, and trustworthy voice that you can rely on for accurate comparisons and insights.”