Yes, London.bet operates with a licence issued by the United Kingdom Gambling Commission (UKGC). It follows the regulator’s rules on player protection, fair play, data security and responsible gaming.
One account per customer, verification required. 18+| BeGambleAware | #Ad. Gambleaware.org | UKGC License | Terms & Conditions apply
One account per customer, verification required. 18+| BeGambleAware | #Ad. Gambleaware.org | UKGC License | Terms & Conditions apply
London.bet is a newly launched gambling platform that combines sports betting and casino gaming within a single, easy-to-use site. It stands out on the sportsbook side with a low £1 minimum deposit, extensive sports coverage and competitive odds across major markets. The operator also offers standard features such as live betting, in-play statistics, and multiple betting options that can enhance your overall wagering experience. The casino selection is, however, limited but includes some high-quality titles and popular favourites among UK players.
You can also expect a well-regulated betting environment, backed by a strong UK gaming licence. This means the platform not only adheres to strict regulatory standards but also provides built-in responsible gambling tools to help you stay in control. The operator also has a dedicated mobile app that ensures a seamless experience on smartphones and tablets. Additionally, London.bet offers quick account setup and intuitive navigation, making it easy for both new and regular bettors to enjoy their favourite casino games or place sports bets without hassle.
Unlike many online gambling platforms, London.bet didn’t offer a welcome bonus for new players. While this may be disappointing for first-time users accustomed to sign-up incentives such as deposit matches or free bets, it also means that you can explore the sportsbook and casino without being tied to wagering requirements or bonus-related limitations that often affect withdrawals. This experience is further enhanced by the low £1 minimum deposit, which provides greater flexibility when betting or playing your favourite casino games.
As a new site, London.bet will likely introduce a welcome bonus in the future to strengthen its positioning in a competitive market and attract and retain UK players who have already discovered the value of its sports and casino offerings. In the meantime, registering on the site means you won’t receive any bonus or incentive, but you can check back to see if any promotions or welcome offers are added.
London.bet offered a Capital Countdown promo that offers you up to 50 spins daily until the new year. It’s a free-to-play daily game that lets you receive a random reward each day during the promotion period. To benefit from the program, select the “xmas” icon from the top menu, open the Advent box and spin the wheel to reveal your reward. You must claim your free spins within 24 hours of being issued. The offer is only available to players holding a Sapphire, Ruby, or Diamond-tier account.
You can also participate in the Sweet Holiday Chase promotion. To take part in the Sweet Holiday Chase Prize Drop, you are required to play real-money games on any of the participating titles. You can win up to 500x of your bet or free spins as prizes. The site also offers a Drops and Wins promo with a £2,000,000 prize pool.
The operator rewards loyal players through its Capital Gains program, a rebate-based system that allows you to opt in and stack multiple rewards over time. You can choose to collect the full rebate once you’ve met the required conditions or cash in early for a smaller reward.
Capital Gains operates across three tiers, including Sapphire, Ruby, and Diamond. Each of these tiers unlocks perks such as Free Bets, Free Spins, and additional incentives. Recent examples of available rewards include earning a £1 Free Bet for every £10 staked on a London football team, as well as £2.50 in Free Bets for every £10 staked on accumulator bets. One notable advantage of this system is that eligible wagers can count toward multiple rewards simultaneously, increasing overall value.
You can explore as many as 42 live casino games at London.bet. While the game numbers aren’t its most prominent feature, the site makes up for this with a good variety. You can find variants of classic table games such as blackjack, roulette, and baccarat, available with different bet sizes. It offers an Auto Roulette title with bets between £0.10 and £2,000, and Blackjack titles ranging from £5 to £1,000. These games are neatly organised into subcategories, making them easy for you to access.
Within the live games, you can also access a special game shows subcategory, featuring interactive titles that offer a more dynamic, entertaining experience than traditional table games. These live shows often include fun twists and bonus features, making them a great choice if you’re looking for something a little different. The few options available include Money Time, Sweet Bonanza Candyland, Mega Wheel, PowerUp Roulette and Fortune Roulette.
The casino’s online slots dominate its game selection, with up to 132 titles from a few but prominent software providers. Many of these come from Pragmatic Play, offering a mix of classic themes and modern video slots. Some standout options you can explore include Gates of Olympus 1000, Big Bass Series, Sweet Bonanza Rush and Wild Wild Riches: Luck of the Irish.
To find all the available slots, navigate to the “Slots” tab in the navigation bar. Within the section, you can also find an exciting collection of Megaways titles, such as Buffalo King Megaways, Release the Kraken Megaways, and The Dog House Megaways. Whether you’re after high-volatility hits or just some casual spinning, the slots library offers a solid variety. As London.bet continues to grow, you can expect more titles to be added, expanding your options and keeping the gaming experience fresh.
It’s no surprise that London.bet casino has a relatively small selection of games, given that it currently works with just two software providers. The titles available on the platform come from LEAP and Pragmatic Play, both well-known in the industry for delivering high-quality games with smooth graphics and reliable gameplay.
Pragmatic Play contributes a large portion of the casino library, including popular slot titles, Megaways games, and table games, ensuring players have access to some familiar favourites. Meanwhile, LEAP supplies additional options, adding variety to the live casino and slot offerings. While the limited number of providers does mean the game selection isn’t as extensive as on bigger platforms, it also allows London.bet to maintain consistency and reliability across its games. As the platform grows, more providers will likely be added, expanding the casino’s library.
London.bet sports betting offerings are its main attractions, as it covers up to 30 sports, including football, tennis, basketball, greyhound and horse racing, giving you plenty of ways to place bets on mainstream leagues or niche competitions.
Within each sports section, you can find the most popular leagues and tournaments across Europe and beyond. Football fans can place bets on major leagues such as the English Premier League, Spanish La Liga, and Italian Serie A, while tennis features top ATP and WTA events. It also features horse and greyhound racing, with a wide selection of races and other exciting features. You can also complete with live odds and betting markets tailored to different strategies.
When you open any event on London.bet, you’ll quickly notice the wide range of betting markets available. For example, in the England League Cup game between Manchester City and Brentford, there were well over 160 different markets, covering everything from match winners and total goals to corners, cards, and individual player performance. This variety ensures that whether you prefer traditional bets or more niche options, there’s plenty to explore.
The odds on these markets, particularly in football and major international sports, are competitive. While it may not always match the very top-tier bookmakers on every event, the odds are generally attractive and in line with industry standards. Combined with the extensive betting markets, this allows you to find value opportunities and craft bets that suit your style. Live betting markets are also attractive, updating dynamically and giving you the chance to react in real time as matches progress.
London.bet’s live betting section is within the “In-Play” tab on the homepage. Once you click it, you’ll see all available events clearly organised by sport. As each game unfolds, you’ll see a wide range of betting markets and odds that update in real time, reflecting the flow of the match and giving you plenty of opportunities to place informed bets.
The platform also enhances your live betting experience with real-time statistics and in-game visualisations, showing scores, possession, and key match events. These features help you make informed decisions and adjust your bets as the action unfolds in each event.
In addition to the Capital Gains promotion, you can also participate in other special sports betting promotions like the Weekly Windfall, December Borough and the Double Decker Acca promotions. The Weekly Windfall offers you £1 in Free Bets for every £10 you stake at minimum odds of 2.0. The December Borough Bonus allows you to earn £1 in Free Bets for every £10 you stake at min odds of 2.0 on London-based football teams. This bonus offers a maximum reward of £20 in free bets.
With the Double Decker promotion, you can earn up to £2.50 as a free bet for a minimum total stake of £10 that you wager on one or more treble or higher accumulator(s) at minimum odds of 5.00. You must claim the free bets within 48 hours of receiving them.
London.bet offers a few standout features that make betting more engaging and give you greater control over your wagers. One of the most useful is the Bet Builder, which allows you to create custom bets by combining selections from a single match. This gives you the flexibility to tailor your bets exactly how you want. The Live Match Tracker is another handy tool that provides real-time updates on scores, key events, and match statistics, so you can make informed decisions while the game is in play.
After selecting your bets, your betslip appears on the right side of the webpage, and you can place singles and doubles. Unlike most sites that let you switch between odds formats, we found no option to switch to fractional odds on London.bet.
At London.bet, funding your account is currently limited to card payments, which are reliable and popular payment options used by UK players. Check out the table below for available card options, limits and payout duration.
| Payment methods | Deposit limits & fees | Payout limit & fees | Payout duration |
| VISA | £1, no fees | £10 – £100,000/no fees | Instant – 3 days |
| Mastercard | £1, no fees | £10 – £100,000/no fees | Instant – 3 days |
| Maestro | £1, no fees | £10 – £100,000/no fees | Instant – 3 days |
London.bet prioritises player security, ensuring that all users can enjoy betting and gaming with peace of mind. As a licensed operator regulated by the UK Gambling Commission (UKGC), the platform adheres to strict standards for fair play, responsible gambling, and data protection. This regulatory oversight provides an additional layer of security for players.
The site also uses SSL encryption to protect sensitive financial and personal information, keeping your data safe during deposits and withdrawals. Casino games also rely on Random Number Generators (RNGs) to guarantee fair outcomes. Together, these measures create a secure environment for both sportsbook and casino players.
Another standout feature of London.bet is its mobile-friendly design, which lets you access the sportsbook and casino seamlessly on your smartphone or tablet. The platform is built on HTML5, meaning games and betting options run smoothly in your browser without downloads.
For added convenience, the operator offers a dedicated app for Android and iOS devices, giving you quick access to live betting, slots, and table games. Whether you’re using the web platform or the app, performance remains consistent and reliable, providing a seamless experience that lets you bet and play anytime, even on the go.
London.bet provides customer support via live chat and email, with live chat being the most convenient option for quick assistance. The live chat tab is located in the bottom-right corner of the page, making it easy to access from anywhere on the site. However, you’ll need to be logged into your account before you can send a message.
This helps the support team handle account-specific issues more efficiently. For more detailed enquiries, email support is available. While phone support isn’t offered, the existing channels are reasonable and should cover most common player concerns.
Signing up at London.bet is so straightforward. You can complete it faster by following these easy steps:
London.bet provides a set of responsible gambling tools designed to help you stay in control of your betting activity. You can set net spend limits on a daily, weekly, or monthly basis, allowing you to manage how much you’re willing to spend over time. Once a limit is reached, further spending is restricted until the period resets.
The platform also offers a reality check feature that provides periodic reminders about how long you’ve been playing and your current activity. These tools are easy to access through your account settings and can help you maintain balanced, responsible play.
London.bet is a good option for sports bettors seeking a strong sportsbook experience with light casino gaming on the side. The platform shines with its extensive sports coverage, offering access to numerous leagues and competitions and a deep range of betting markets for each event.
That said, London.bet still has room for improvement. The platform currently lacks a welcome offer to attract new players and has a limited range of available payment methods. The casino can also benefit from adding more software providers to expand its game variety. While the foundation is solid, especially for sports betting, future improvements in these areas would make London.bet a more well-rounded and competitive platform overall.
Yes, London.bet operates with a licence issued by the United Kingdom Gambling Commission (UKGC). It follows the regulator’s rules on player protection, fair play, data security and responsible gaming.
No, London.bet doesn’t currently have a welcome bonus for new players. However, regular sports bettors and casino players can benefit from periodic promotions from the rewards section.
Withdrawal processing at London.bet typically takes 0–3 days. However, you must ensure that your account is fully verified, that KYC checks are complete, and that the withdrawal request falls within the platform’s set limits.
Yes, London.bet offers over 170 casino games from trusted providers such as Pragmatic Play and LEAP. While the library is limited, it covers popular titles, and we expect the site to partner with more providers as it grows.
Yes, London.bet has a dedicated mobile app for both Android and iOS. You can download each app directly from the official website or visit the Play Store or the Apple App Store to find versions that suit your device.
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